The ideal length of an Opportunity depends on the type of campaign you're running and the goal you want to achieve.
If your goal is evergreen, organic promotion, we recommend running the Opportunity for a full month. This gives creators ample time to receive the product (if it’s being gifted), plan content, and share it authentically with their audience—leading to stronger engagement and better long-term results.
If you're running a Promotional Opportunity tied to a specific sale or marketing moment, your timeline may be shorter and should align with the duration of that campaign. In these cases, you may want to run the Opportunity for just a few days or a week to match the urgency of the promotion.
Ultimately, the timeline should support your objectives—whether that’s maximizing reach, driving conversions around a key launch, or building sustained visibility through consistent creator content.